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Step-by-step guide

How to useVitamin C Serum

10% L-Ascorbic Acid

Vitamin C is a morning antioxidant — brightening and protecting under your SPF. Here's exactly how to use it.

The serum

Meet Vitamin C

10% L-ascorbic acid — a morning antioxidant serum that brightens and defends against daily damage.

pureC - vitamin c serum10% Vitamin C

Morning antioxidant serum

pureC - vitamin c serum

10% L-Ascorbic AcidAntioxidantAM use30ml

The vitamin C ritual

Your morning antioxidant step

Vitamin C is a morning job — it brightens, and teamed with SPF it defends your skin from the daily damage that dulls it. Here's how to get it right.

Vitamin C + SPF are a teamVitamin C mops up the free radicals from UV and pollution; SPF blocks the rays. Together they defend far better than either alone.
Daily damage · UV · pollution SPF layer Vitamin C shield

Antioxidants like vitamin C don't replace sunscreen — they work underneath it. Layer both every morning for the payoff.

1

Use it first thing, on clean skin

Cleanse, then apply vitamin C as your first serum of the day while skin is bare — before moisturiser and SPF.

2

A few drops, pressed in

Three to four drops is enough for the whole face. Press it in with your palms and give it a minute to absorb before the next layer.

3

Always layer SPF on top

This is the step that makes vitamin C worth it by day. Finish with a broad-spectrum SPF — the two protect your skin as a pair.

Good to know
Store it cool and out of direct light. If your vitamin C turns deep orange or brown, its potency has dropped.New to it? Use every second morning first, then daily once your skin is happy.Keep pure vitamin C and strong exfoliating acids in separate routines rather than layering them together.

Cosmetic skincare, not medical advice. Patch test first if your skin is sensitive.

MORNING GLOW

Brighter, protected skin?

10% L-ascorbic acid in a lightweight morning serum — antioxidant defence under your SPF.

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